Iphi indlela yokuphuma yabathengisi bezinsiza zemishini yokwakha?

“Imvula” eqhubekayo yayimboze imakethe yezesekeli. Kwake kwaba nesikhathi lapho imigwaqo yasezitolo lapho izimoto nezimpahla zazifika futhi zihambe khona yayingenamuntu. Abaphathi babengenzi lutho esitolo, bepheka itiye ngokukhathazeka, futhi ifoni ephathekayo etafuleni letiye yayingasakhali njengakuqala. Lesi mhlawumbe yisimo esijwayelekile sabathengisi bezingxenye zemishini yokwakha ezweni lonke njengamanje. Njengoba bebhekene nezinselele eziningi zalolu bhubhane, ukwehla kwemakethe, ukuthuthuka kwemboni, kanye nokwehla okuphindwe kabili kokuthengisa kanye nenzuzo, iyiphi indlela yokuphuma kubathengisi bezingxenye zemishini yokwakha?

Ngakho-ke, ukuze sithole indlela yokuphuma, kufanele sishintshe ukucabanga kwethu okuvamile. Esikhundleni sokukhononda ngathi sithi “indawo ayilungile” ukuze siqede ukucabanga okungenzeka, kufanele sicabangele ukujikeleza kwemakethe njengesimo esiyisisekelo, futhi sicabange ngokuthi singasifinyelela kanjani isimo esinjalo. Siphile endaweni ezungezile, noma siphile kangcono, futhi sithole isabelo semakethe esiphezulu lapho umjikelezo uqhubeka esikhathini esizayo.

Ukuthi kufanele yini ithinteke nokwehla kwenzuzo embonini yezesekeli

Ngemva kokuqonda okunengqondo ngendawo yonke kanye nokucabanga okulungile, siyaqhubeka nokunciphisa umbono wethu futhi sigxile ekuhlaziyeni ukuncintisana emakethe uqobo, okusekelwe enzuzweni yemboni.

Izingxenye zemishini yokwakha zingahlukaniswa ngezigaba ezintathu ngokwemithombo yazo: izingxenye zokuqala, izingxenye ezisizayo, kanye nezingxenye ezihlakaziwe. Imakethe enkulu kunazo zonke izingxenye ezisizayo. Kungani izingxenye ezisizayo zingadlula isabelo semakethe sezingxenye zokuqala ezisathuthukiswa? Impendulo yanikezwa nguMnu. Xue Xiaoping esihlokweni sakhe esihlaziya ukuthi kungani izinhlobo zakwamanye amazwe zanqotshwa izinhlobo zasekhaya.

Inzuzo ephezulu yemikhiqizo yomkhiqizo wangaphandle yisona sizathu sokuthi kungani ixoshwa yimikhiqizo yasekhaya. Impi yamanani iyindlela enhle kakhulu yokwandisa isabelo semakethe. Ngendlela efanayo, inzuzo ephezulu yezingxenye zokuqala iphinde inikeze abakhiqizi bezingxenye zefektri kanye nabathengisi bezesekeli ithuba lokufinyelela. Izingxenye ezisizayo ezingabizi kakhulu sezibe yinto evame kakhulu emakethe, futhi amakhasimende amaningi alahlekelwe amakhasimende awo athembekile ezingxenye ezisizayo ngemuva kokuba imishini iphelelwe yiwaranti.

Ngakho-ke, emakethe, izingxenye eziningi zezesekeli sezize zaba izingxenye zezesekeli zama-OEM amanje, kuyilapho abasabalalisi bezesekeli abagxile kakhulu ezingxenyeni zezesekeli sebebe yibo abavamile. Isizathu ukuthi inzuzo yezingxenye zokuqala yayiphezulu esikhathini esidlule. Ukwehla kwenzuzo yezingxenye zokuqala unyaka nonyaka kusho nokwenyuka kwezingxenye ezisizayo kanye nokwanda kancane kancane kwesabelo semakethe.

Ngakolunye uhlangothi, kungukuvela kochwepheshe bemakethe. Uma kuqhathaniswa nezinye izimboni ezivuthiwe, njengezimpahla zabathengi ezihamba ngokushesha, isilinganiso senzuzo singaphansi kuka-10%, kanti isilinganiso senzuzo esingu-20% kuya ku-30% sezingxenye zemishini yokwakha sisakhanga abantu abaningi, ngakho-ke kuneziphazamiso eziningi. Ukuncintisana ngokwabelana nabantu bangaphakathi ukuze uthole amakhasimende kubangele ukwehla okukhulu kwenzuzo. Lokhu kuphinde kwabangela inkinga emabhizinisini amaningi. Inzuzo ephezulu esikhathini esidlule yenza ibhizinisi lamanje libukeke lingenanzuzo.

Ngokuphathelene nesilinganiso senzuzo, umbhali ukholelwa ukuthi, uma kuqhathaniswa nezinye izimboni ezivuthiwe, inzuzo emaphakathi yemboni yezingxenye zemishini yokwakha kungakhathaliseki ukuthi abakhiqizi noma abasabalalisi bayini isakhulu, ngakho-ke ukwehla kwenzuzo kufanele kubhekwe njengento evamile, futhi yonke imakethe engeyona eye-monopoly izobhekana nesimo esinjalo. Inqubo iwukusebenza kwemboni ekhula. Lapho inzuzo yezesekeli yenza enye imali ingafuni ukungena, empeleni yisikhathi lapho imakethe ilinganisela futhi ikhula.

Ngaphezu kwalokho, ngokombono wezinto zokusetshenziswa kanye nokwehla kwemali okungenakugwenywa esikhathini esizayo, inzuzo yamanje empeleni iseduze nomkhawulo ophansi (ukwehla okwengeziwe kuzoba ngemva kokuhlanganiswa okukhulu kwabakhiqizi abaphezulu sekuvuthwa), ngakho-ke njengomuntu ngamunye emakethe, okufanele sikucabangele akuyona inzuzo. Kungumbuzo wokuthi ungakwandisa kanjani ukuthengisa nokuthi ungaqhubeka kanjani nokwenza inzuzo ngenzuzo ephansi. Lesi empeleni yisikhathi sokunciphisa izindleko nokwandisa imali engenayo, kanye nokuphathwa okucwengekile nokukhulu.

imishini


Isikhathi sokuthunyelwe: Ephreli-08-2022