Ngokusekelwe ekuhlaziyweni kwemvelo kanye nemakethe, empeleni, izinkinga kanye nokuphikisana ebhizinisini lezesekeli kuye kwaba sobala kakhulu. Isikhathi yindlela yokusinda esikhathini esibuhlungu semakethe ukuze uwine ikusasa, kanti isikhala yindlela yokuthola isabelo somthamo wokuthengisa ngangokunokwenzeka uma kwenzeka inzuzo encane.
Ngakho-ke yiziphi izinto ezincintisanayo zabathengisi bezesekeli?
Njengebhizinisi lezinto ezifakiwe, umbhali wake wabhala encwadini ethi “False Proposition? Njengoba kuxoxwe ngayo esihlokweni esithi “E-commerce of Construction Machinery Parts”, ingqikithi yayo ingumxhumanisi wesiteshi, kodwa futhi inikeza inani elikhulu, elilodwa ukuthola amakhasimende, kanye neqembu lamakhasimende angaba khona adingekayo atholakala endaweni; elinye ukusatshalaliswa, okuvumela imikhiqizo yezinsiza ezikude ukuthi isatshalaliswe kumakhasimende; elesithathu isevisi, okuyisevisi yolwazi lobuchwepheshe kakhulu yokuhlola ngokunembile imikhiqizo edingwa amakhasimende futhi engabizi kakhulu ezisekelini ezingacacile; elesine isixhumanisi phakathi kokuthengisa ngemuva kokuthengisa kanye nochungechunge lwe-trust kanye nesevisi. Kuwukuthembana. Uchungechunge lwe-trust lunganciphisa ngempumelelo izindleko zokuthengiselana kwezentengiselwano futhi lusize amakhasimende ukuxazulula izinkinga zemikhiqizo ngemuva kokuthengisa.
Ngakho-ke, sidinga kuqala ukucabanga ngenani esilinikeza amakhasimende ethu, yiliphi inani elingenakuqedwa abanye abancintisana nathi futhi sinenzuzo yokuqhathanisa, futhi singalikhulisa kanjani leli nani?
Okwesibili, ngemva kwenani kuza umbuzo wentengo. Njengomthwali wezohwebo, inzuzo iwumgomo wethu, kanti ukuhamba kwemali kuyisisekelo sokusinda kwethu. Indlela yokuvikela ukuhamba kwemali kwethu, indlela yokunciphisa izindleko zethu, indlela yokwandisa imali engenayo yethu, kanye nendlela yokuncintisana emncintiswaneni Ukunqoba abaphikisi eShayina kuyindaba eyinhloko okumele siyicabangele.
Inzuzo yokuqhathanisa 1:ukutholwa kwamakhasimende
Bangaki abanikazi bezinsiza abangangezanga amakhasimende amasha isikhathi eside, futhi ukwanda kwamakhasimende amasha kuncane kakhulu kunokulahlekelwa kwamakhasimende amadala? Imakethe ekhuphukayo iyinto eqhubekayo, futhi ukubaluleka kokuthengwa kwamakhasimende kuyabonakala. Imakethe yamasheya nayo idinga ukuthola amakhasimende. Uma unamakhasimende amaningi, abanye bazoba namakhasimende ambalwa. Ngaphezu kwalokho, kufanele unake kakhulu ukulahlekelwa kwamakhasimende kunangaphambili, futhi awukwazi ukumbiwa ngabaphikisi bakho.
Ithrafikhi iwumthombo webhizinisi. Esikhathini esidlule, amakhasimende ayeza kuwe, futhi noma ngubani obeka isibonakaliso ukuze abantu basibone angenza imali. Kamuva, lapho ithrafikhi ihlangana ibe yimakethe, wawungenza imali nangokuvula isitolo emakethe yokuthengisa bese ulinda amakhasimende ukuba eze. Lapho isikhathi segolide sidlula, saphenduka saba ukuthola amakhasimende, ukushayela imoto ukuze uvakashele, nokuya kumakhasimende ngeziteshi; bese ithrafikhi iba ku-WeChat, futhi amakhasimende athembele emaqenjini e-WeChat kanye nokukhuluma ngomlomo.
Ngakho-ke empeleni, lapho kukhona ithrafikhi yamakhasimende, abathengisi bezesekeli kufanele baye khona. Akungabazeki ukuthi i-Douyin ne-WeChat manje seziyizindawo zokuhlangana zethrafikhi. Uma ungatholi amakhasimende njalo futhi usebenzise izitayela zesikhathi, akusizi ngalutho ukukhuluma ngezinye izindlela ngaphandle kwamakhasimende.
Isiphakamiso sombhali ukuthi abathengisi abasaqhubeka nokwenza izesekeli ngo-2022 kumele bafunde amakhono okumaketha kanye nokuthola amakhasimende enkathi entsha, futhi kumele benze i-Douyin kanye ne-private domain traffic, futhi umbhali uzochaza ngokuningiliziwe esihlokweni esilandelayo. Uma kukhona amapulatifomu, abakhiqizi, kanye nemikhiqizo yangaphandle enenani elikhulu le-traffic yabasebenzisi eshibhile njengezesekeli, indawo yokuhlala yabathengisi ngabanye izoqhubeka nokucindezelwa.
Inzuzo yokuqhathanisa yesibili:ukujikeleza kwegazi
Ukusabalala kwegesi kuyiphuzu elingenakugwenywa. Imishini yokwakha iyithuluzi lokukhiqiza kungakhathaliseki ukuthi kwenzekani, futhi izolahlekelwa usuku uma ima, ngakho-ke kunesidingo esikhulu sokufaneleka kwezesekeli ngesikhathi. Ngokuthuthuka kwe-logistics, abakhiqizi babeka isisekelo seziteshi zokucwilisa, futhi abantu abaphakathi bacindezelwa kakhulu. Kusobala ukuthi abathengisi bezitolo ezweni lonke sebeqalile ukucindezela imakethe yabathengisi bezitolo bezifundazwe, kanti abathengisi bezitolo bezifundazwe bacindezele abathengisi beziteshi zokugcina. Ukuncintisana phakathi kwezifundazwe nakho kuyindawo yonke, njengokuncipha kwemakethe yezingxenye zeTianjin ngenxa yokwanda kweBeijing, Shenyang, Changchun, Zhengzhou kanye neShijiazhuang. Njengesixhumanisi senani lokusabalala kwegesi, kufanele sicabangele, ngokombono wempendulo ye-logistics, ukuthi ngincintisana nobani (mhlawumbe angisekho inkosi endala eduze), nokuthi ngingancintisana nobani (hhayi nje ukubuka ingxenye yokuqala eyodwa kwezintathu).
Inzuzo yokuqhathanisa yesithathu:isevisi
Esikhathini esidlule, umkhiqizo wawuyinkosi, kodwa manje igebe phakathi kwemikhiqizo selinciphile, futhi abathengisi bezesekeli sebeqala ukuqaphela ukuthi kufanele babe abahlinzeki bezinsizakalo. Akunzima ukuthola izizathu zokudiliza ukushintshwa kwamakhasimende. Kunezici ezimbalwa kakhulu ezibangelwa umkhiqizo uqobo, kanye nokushintshwa okubangelwa yizinsizakalo.
Abathengisi abahle kakhulu bahlela imikhiqizo yabo kahle futhi bagcine kahle, kodwa lesi yisigaba sebhizinisi esiphansi nje. Isigaba esilandelayo ukuthengiswa kwemikhiqizo. Ukukhonza amakhasimende akusikho ukuthengisa imikhiqizo kodwa ukuxazulula izinkinga. Sidinga ukusungula inhlangano yebhizinisi esiza amakhasimende ukuxazulula izinkinga. Isigaba esithuthukile ukukhiqiza izinsizakalo. NjengoHaidilao, isevisi isezingeni elifanayo, ukuze ikwazi ukuphindaphindwa, ilinganiswe futhi ilandelelwe. Kuphela ngokufinyelela kuleli qophelo lapho singangena khona emakethe ngangokunokwenzeka futhi sifinyelele izinga.
Ngemva kokuba umkhiqizo usulungisiwe, ungathembela kusevisi ukuze ubambe ngokuqinile iqembu lamakhasimende akho futhi ube sesimweni esingenakunqotshwa; futhi ngemva kokuba isevisi isithengisiwe, unekhono lokunqoba idolobha futhi uthuthuke ngezinga elikhulu. Ngokufanayo, sidinga futhi ukunaka ukuvela kwezinhlangano ezinkulu kanye nemikhiqizo yochungechunge enamakhono anjalo.
Inzuzo Yokuqhathanisa Yesine:Ukwethemba
Ukwethembana kunzima kakhulu ukukunqoba kunesevisi. Ukwethembana kubucayi kakhulu. Uma kukhulu, kuyibhrendi. Uma wenza umsebenzi omuhle ekwakheni uphawu futhi uthembekile kumakhasimende, ungajabulela nenzuzo ethile yeprimiyamu; uma kuncane, kuwumkhuba womuntu ngamunye. Ikhasimende lingakwethemba wena kuphela kodwa hhayi abasebenzi bakho. Kungenzeka futhi ukwethemba abasebenzi bakho esikhundleni senkampani yakho, futhi uma ehamba, amakhasimende akho nawo ayalahleka.
Noma ngubani othola ukwethenjwa ngamakhasimende ngentengo ephansi angavelela emakethe. Noma ngubani oqonda futhi aphathe lesi sici sokuthengwa kwe-trust emakethe futhi asenze sibe yinto elawulekayo angadala imakethe ephezulu. Abanye abathengisi bezesekeli basebenzisa i-Douyin ukuheha ithrafikhi, futhi bathole ukuthi amakhasimende angajwayelekile ku-Douyin anesilinganiso esiphezulu sokuthengiselana. Isizathu ukuthi ividiyo emfushane ka-Douyin ikuveza njengomuntu, ukuze amakhasimende angajwayelekile akwazi ukukuqonda kuzo zonke izinhlangothi, ngaphandle kokungaxhunyiwe ku-inthanethi. Isisekelo sokuthembana singafinyelelwa ngokushesha, yingakho amavidiyo amafushane kufanele abe yindinganiso yabathengisi bezesekeli besikhathi esizayo.
Ngemva kokucabangela izinzuzo zethu zokuqhathanisa ngokusebenzisa izilinganiso ezine ezingenhla, kumele sicabangele izinzuzo zethu ngokombono webhizinisi, okungukuthi, ukunciphisa izindleko nokwandisa imali engenayo. Siphila ngezindleko eziphansi futhi sandise ukuthengisa kwethu ngezindleko eziphansi. Kusukela ekuphathweni okunzima kuya ekuphathweni okucwengekile, kusukela enkonzweni engeyona ejwayelekile kuya enkonzweni ejwayelekile. Lesi yisigaba sokuphatha, esinezindlela nezindlela ezahlukahlukene, futhi futhi ukuvuthwa kwemakethe okuletha izidingo zokuphatha eziphakeme kumdlali.
Isikhathi sokuthunyelwe: Ephreli-11-2022